[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.skalimar.cz\/zamereni-na-strategicky-marketing-vam-muze-pomoct-k-uspechu\/#Article","mainEntityOfPage":"https:\/\/www.skalimar.cz\/zamereni-na-strategicky-marketing-vam-muze-pomoct-k-uspechu\/","headline":"Zam\u011b\u0159en\u00ed na strategick\u00fd marketing v\u00e1m m\u016f\u017ee pomoct k \u00fasp\u011bchu","name":"Zam\u011b\u0159en\u00ed na strategick\u00fd marketing v\u00e1m m\u016f\u017ee pomoct k \u00fasp\u011bchu","description":"Strategick\u00fd marketing je pova\u017eov\u00e1n za jednu z\u00a0v\u00fdvojov\u00fdch f\u00e1z\u00ed marketingu, kter\u00e1 je uva\u017eovan\u00e1 ve vztahu k\u00a0marketingov\u00fdm \u010dinnostem a funkc\u00edm. Jedn\u00e1 se o proces, kter\u00fd je spojen\u00fd s\u00a0n\u00e1sleduj\u00edc\u00edm: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zpracov\u00e1v\u00e1n\u00ed anal\u00fdz vnit\u0159n\u00edho prost\u0159ed\u00ed podniku, faktor\u016f p\u0159\u00edle\u017eitosti a ohro\u017een\u00ed, faktor\u016f konkurence. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tvorba souboru c\u00edl\u016f podniku, formulov\u00e1n\u00ed podnikov\u00fdch strategi\u00ed, jak t\u011bchto c\u00edl\u016f dos\u00e1hnout. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stanoven\u00ed marketingov\u00fdch c\u00edl\u016f a […]","datePublished":"2024-10-06","dateModified":"2024-10-06","author":{"@type":"Person","@id":"https:\/\/www.skalimar.cz\/author\/#Person","name":"skalimar.cz","url":"https:\/\/www.skalimar.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"skalimar.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.skalimar.cz\/wp-content\/uploads\/img_a314204_w1981_t1524988874.jpg","url":"https:\/\/www.skalimar.cz\/wp-content\/uploads\/img_a314204_w1981_t1524988874.jpg","height":0,"width":0},"url":"https:\/\/www.skalimar.cz\/zamereni-na-strategicky-marketing-vam-muze-pomoct-k-uspechu\/","wordCount":464,"articleBody":"Strategick\u00fd marketing je pova\u017eov\u00e1n za jednu z\u00a0v\u00fdvojov\u00fdch f\u00e1z\u00ed marketingu, kter\u00e1 je uva\u017eovan\u00e1 ve vztahu k\u00a0marketingov\u00fdm \u010dinnostem a funkc\u00edm. Jedn\u00e1 se o proces, kter\u00fd je spojen\u00fd s\u00a0n\u00e1sleduj\u00edc\u00edm:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zpracov\u00e1v\u00e1n\u00ed anal\u00fdz vnit\u0159n\u00edho prost\u0159ed\u00ed podniku, faktor\u016f p\u0159\u00edle\u017eitosti a ohro\u017een\u00ed, faktor\u016f konkurence.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tvorba souboru c\u00edl\u016f podniku, formulov\u00e1n\u00ed podnikov\u00fdch strategi\u00ed, jak t\u011bchto c\u00edl\u016f dos\u00e1hnout.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stanoven\u00ed marketingov\u00fdch c\u00edl\u016f a definov\u00e1n\u00ed marketingov\u00fdch strategi\u00ed, jak t\u011bchto c\u00edl\u016f dos\u00e1hnout.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vypracov\u00e1n\u00ed, realizace a kontrola marketingov\u00fdch pl\u00e1n\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Komplexn\u00ed \u0159\u00edzen\u00ed marketingov\u00e9ho procesu.Strategick\u00fd marketing je spojovan\u00fd zejm\u00e9na s\u00a0hled\u00e1n\u00edm konkuren\u010dn\u00ed v\u00fdhody, nebo\u0165 pr\u00e1v\u011b ty jsou kl\u00ed\u010dov\u00fdm prvkem pro formulov\u00e1n\u00ed vhodn\u00e9 marketingov\u00e9 strategie. Velk\u00fd d\u016fraz je kladen zejm\u00e9na na pl\u00e1novac\u00ed etapu. Strategick\u00fd marketing je spojov\u00e1n hlavn\u011b s\u00a0rozhodovac\u00edmi procesy, kter\u00e9 se odehr\u00e1vaj\u00ed na \u00farovni vrcholov\u00e9ho veden\u00ed podniku. Zasahuje tedy hlavn\u011b do \u0159\u00edd\u00edc\u00edch a rozhodovac\u00edch podnikov\u00fdch proces\u016f. Strategi\u010dnost spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee se podnik ji\u017e p\u0159i sou\u010dasn\u00e9m pl\u00e1nov\u00e1n\u00ed r\u016fzn\u00fdch budouc\u00edch \u010dinnost\u00ed zam\u011b\u0159\u00ed na vymezen\u00ed okruhu potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a na specifikov\u00e1n\u00ed jejich pot\u0159eb.\tRozli\u0161ujeme t\u0159i stupn\u011b marketingu\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategick\u00fd marketing \u2013 je vykon\u00e1v\u00e1n top managementem. Jeho hlavn\u00edm c\u00edlem je zejm\u00e9na rozvoj samotn\u00e9ho posl\u00e1n\u00ed firmy, v\u00fdb\u011br strategi\u00ed, tvorba a rozvoj image firmy. Hlavn\u00ed oblast\u00ed, kterou se strategick\u00fd marketing zab\u00fdv\u00e1, jsou makroprobl\u00e9my.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taktick\u00fd marketing \u2013 je vykon\u00e1v\u00e1n st\u0159edn\u00edm managementem. Zam\u011b\u0159uje se na taktick\u00e9 rozhodov\u00e1n\u00ed, kter\u00e9 se odehr\u00e1v\u00e1 v\u00a0krat\u0161\u00edch intervalech.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Operativn\u00ed marketing \u2013 je vykon\u00e1v\u00e1n ni\u017e\u0161\u00edm managementem. Tento typ je spojen\u00fd s\u00a0jednotliv\u00fdmi konkr\u00e9tn\u00edmi \u010dinnostmi. Je velice v\u00fdznamn\u00fd proto, \u017ee p\u0159ev\u00e1d\u00ed rozhodnut\u00ed strategick\u00e9ho a taktick\u00e9ho marketingu do b\u011b\u017en\u00e9 ka\u017edodenn\u00ed praxe.Strategie =ur\u010dit\u00e9 sch\u00e9ma neboli postup, jak p\u0159i st\u00e1vaj\u00edc\u00edch podm\u00ednk\u00e1ch dos\u00e1hnout p\u0159edem stanoven\u00fdch c\u00edl\u016f. S\u00a0pomoc\u00ed spr\u00e1vn\u011b zvolen\u00e9 strategie by m\u011bl podnik dos\u00e1hnout sou\u010dinnosti ve\u0161ker\u00fdch aktivit v\u0161ech podnikov\u00fdch slo\u017eek, \u010d\u00edm\u017e dojde k\u00a0vytvo\u0159en\u00ed jednotn\u00e9ho celku.\tP\u0159i volb\u011b strategie je pot\u0159eba se zam\u011b\u0159it na ur\u010dit\u00e9 ot\u00e1zky:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak si udr\u017eet svou st\u00e1vaj\u00edc\u00ed konkuren\u010dn\u00ed pozici nebo jak ji zlep\u0161it?\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak se chovat na trhu?\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak\u00e9 portfolio produkt\u016f bychom m\u011bli vyr\u00e1b\u011bt?\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak bychom se m\u011bli chovat ke konkurenci?\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak\u00e1 krit\u00e9ria bychom m\u011bli pou\u017e\u00edvat p\u0159i m\u011b\u0159en\u00ed realizace strategie?                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zam\u011b\u0159en\u00ed na strategick\u00fd marketing v\u00e1m m\u016f\u017ee pomoct k \u00fasp\u011bchu","item":"https:\/\/www.skalimar.cz\/zamereni-na-strategicky-marketing-vam-muze-pomoct-k-uspechu\/#breadcrumbitem"}]}]